Amazon Bedrock is a fully managed service for accessing foundation models (FMs) from Amazon and third-party providers via a unified API — without managing infrastructure. It is AWS's primary answer to the generative AI wave, enabling enterprises to build GenAI applications at scale with security and compliance built in.

Key Points

  • Foundation Models available: Amazon Titan, Anthropic Claude, Meta LLaMA, Mistral, Cohere, Stability AI
  • Single API: switch between models without changing code; pay per token
  • No data used for training: your data and prompts are private and not shared with model providers
  • Amazon Titan: AWS's own family — Titan Text (G1-Express, G1-Lite), Titan Embeddings, Titan Image Generator
  • Bedrock Agents: chain LLM calls with tools (Lambda functions) to complete multi-step tasks autonomously
  • Bedrock Knowledge Bases: managed RAG — connect to S3, sync docs, automatic chunking/embedding/vector storage
  • Bedrock Guardrails: content filtering for harmful content, PII redaction, topic denial, grounding checks
  • Bedrock Model Evaluation: compare model responses against ground truth using automated metrics
  • Fine-tuning on Bedrock: customise Claude/Titan with your own labelled data (continued pre-training)
  • Model Distillation: compress a large teacher model into a smaller, faster student model
  • Provisioned Throughput: reserve model capacity for consistent latency in production
Bedrock FeatureUse CaseKey Detail
On-demand FM accessPrototyping, chatbots, summarisationPay per token, no provisioning
Bedrock AgentsMulti-step task automationCalls APIs, queries DBs, executes code
Knowledge Bases (RAG)Q&A over documentsAuto chunking, OpenSearch/Pinecone backend
GuardrailsSafe AI for productionContent filtering, PII, hallucination grounding
Fine-tuningCustom behaviour/toneJSONL training data, supervised fine-tuning
Model EvaluationChoose the right modelHuman and automated evaluation flows

Real-World Example

Banque Cantonale Vaudoise (BCV) uses Amazon Bedrock with Claude to analyse financial documents, extract key data, and answer compliance questions — with Guardrails ensuring no sensitive PII is returned to end users.